If We Build It, Will They Come?
Why don't OEM's offer plug-in hybrids with different range options? Let customers chose what works best for them: 10, 20, 30, 40, 50 miles of "Electric-First" driving range. Wouldn't that help reduce the price premium while battery costs work their way down towards the goal of $250 per kilowatt price target?
And is battery costs the only obstacle standing in the path of widespread consumer acceptance of electric-drive vehicles? What do we about potential customers who have no convenient place in which to plug in an grid-charged electric vehicle? And do buyers even know the difference between PHEVs, BEVs, GEVs and EREVs?
These and other pertinent questions are discussed in the "If We Build It, Will They Come?" panel discussion moderated by David Cole, the Chairman of the Center for Automotive Research at the University of Michigan. Featured on the panel are Dr. Richard Curtin, the director of the University of Michigan Surveys of Consumers; Henrik Fisker, the CEO of Fisker Automotive; Justin Ward, the Advanced Powertrain Program Manager for Toyota Motor Engineering and Manufacturing, NA, Inc. an Yibing Wu, the managing director of Legend Holdings, Beijing, China.
This video is divided into 3-segments each approximately 10 minutes in length to allow them to be archived on YouTube and other streaming video venues. In order to view the segments in sequence using Blip.TV, select the Open Book icon at the bottom of the viewer window and then select Episodes.
Please note that previous panel discussions from the conference are also available for viewing.
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