Why Ford & Toyota Are Joining Forces
The Ford F-Series of light-to-heavy duty trucks is one of the most important and successful products in the company's line-up. For the 34th year in row in 2010 it was the best-selling truck in America, and the best-selling vehicle, car or truck, for the 29th year in a row, according to Pickuptrucks.com. That year it sold more than half a million units, or an average of nearly 10,000 a week.
But it, along with other vehicles in its segment face a serious problem in the coming decade: relatively poor fuel economy and greenhouse gas emissions. The newly agreed 54.5 MPG CAFE standard is going to force carmakers like Ford and Toyota to go beyond small incremental improvements. They need to dramatically improve the efficiency of their trucks. That, in the view of Veerender Kaul, Frost & Sullivan Automotive & Transportation Industry Director, is the reason behind the joint announcement on Monday, 22 August 2011, that Ford and Toyota would pool their engineering resources to develop a new hybrid-electric drivetrain for both their respective lines of trucks, the F-series and Tundra.
In this 25-plus minute interview, Kaul talks with EV World's Bill Moore about the announcement and its implications. As a premium subscriber, you can listen to their entire conversation, recorded August 23, 2011 by clicking on either of the two media player icons in the right-hand column (Quicktime and Windows), or by downloading the 6.1MB MP3 file to your hard drive for playback on your favorite MP3 device. You can gain access to the interview by becoming a EV World premium subscriber for just $49 annually, which also includes weekly editions of our Insider newsletter in both email, web and full-color tablet formats.