Inside Zero

VP of Marketing Scot Harden takes EV World on private tour of Zero Motorcycles

By EV World Video

Zero Motorcycles, located in Scotts Valley, California, between Los Gatos and Santa Cruz, is one of the leading manufacturers of electric motocross-style motorcycles. They now offer five different models priced under US$10,000. Some 1000+ are in consumer hands.

In this exclusive, four-part EV World "virtual" Hot Spot tour, Scot Harden, the company Vice President of marketing literally walks us through the company's headquarters, which we caught in the transition between wrapping up the 2011 model year and the launch of the new 2012 product line.

Mountain bike designer Neal Saiki founded Zero Motorcycles in 2006, some three years after participating in a NASA think tank program investigating future innovations in America's transportation system. His competition-winning frames for Haro and Mountain Cycle proved a natural lead-in building the prototype Zero bike by adding an electric motor and batteries to build a beefed-up motocross bike. Two years ago, the company went through a management change with Neal still acknowledged as the founder, but apparently no longer actively involved in running the company, apparently at the instigation of its backers, Invus LP, which has invested around $26 million.

This video is split in to four-segments, each roughly 10-minutes in length and ordered in sequence one through four. It's the most extensive look inside the company to-date; and EV World expresses its appreciation to Scot Harden for taking time from his busy schedule to participate in what we hope will be the first of many similar "virtual" company "Hot Spot" tours; as well as his son, Brock, who bravely accompanied EV World's Bill Moore for a couple of runs around the business park complex on their two most popular machines.

If you'd like to have your EV world-relevant company featured as a 'Hot Spot,' let us know. Coming shortly will be similar 'tours' of Mission Motors and LIT Motors.

Times Article Viewed: 7178
Published: 26-Sep-2011


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