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Erik Aronesty's ELECTRIC DREAMS

My Imaginary Dialogue with GM About Electric Cars



Sunday | March 22, 2009

EA: So you just took billions of dollars form or so-called liberal
president... money from voters pockets... are going to use it to build
EV's and plugins?  Or fulfill on any of the your promises and consumer
expectations?

GM: We're in the business of profit for our shareholders, not
appeasing consumers.

EA: But, there are millions of people waiting to buy these cars.
Waiting to buy, instead of buying now when you need the sales most.
Isn't that profit you're throwing out the door at the worst possible
time?

GM: Yes.  But... erm... Look at the new Volt!

EA: It's not even real!  It uses "secret batteries" that haven't been
tested or shown to be road-worthy.

GM: It is real, people test drove them!

EA: But those were non-experts, and the prototypes used off-the shelf
batteries.  Anyone could make a prototype like that in a garage!

GM: If anyone can make one, then why do you need us!

EA: Ah-ha......

The real secret is... electrics are just too easy to make.  It's
simpler technology by 100 times over, simpler production lines - which
is GM's core strength.  As battery tech improves, GM is going to be
overrun with price-competitive start-ups that they can't buy out.
Sure, you can take out competitors slowly, but it's hard to do.

What they do now is make extemely complicated things at economies of
such enormous scale that it wards off competitors.  With electrics,
that business model doesn't work.  It's just too expensive to subvert every new player, wheel and deal in DC, and stay on top.  GM may find itself dying a death of slow attrition by gnats...




Originally published: March 22, 2009 | Total Page Views: 4026


Add Your Comments


READER COMMENTS

Lawrence ELLIOTT:
The real secret is... electrics are just too easy to make Oh if only that statement were true! In actual fact an EV is much harder to design and build than it would first appear. At least the design of an EV that could meet market needs well enough to sustain a viable market profitably.Economy of scale would be a hard nut to crack. Just the battery issue alone is enough to tax the skills of even the best in the business. Taking an ICE vehicle,coupling it with a 19th century series wound motor controlled by a simple PWM controller,and feeding it some electrons from a less than suitable lead acid battery,does not constitute a viable electric vehicle that any manufacturer and their investors would take seriously. Sorry but that's the current reality.
22/Mar/2009
[66198]

John Hurt:
The fact is right here in Erik Aronesty's article. GM is using ACPropulsion motor design and the battery design should be latest design as well,not 19th century technology. GM has been fixing the marketing game since the 1940s but now finds itself out of reality and against the odds of survival while demanding federal green technology money.
23/Mar/2009
[66199]

erik aronesy:
If tesla can do it with over-the-counter LI-Ion's and all the automaking experience of a paypal user.... then anyone (anyone serious) can. you illustrate the issue nicely... the solution is in better batteries... not better cars. gm doesn't make batteries. GE does. My bet.... you'll see a new car by GE within 5 years.
15/May/2009
[66794]

Sarah Lewis:
I just hope GM will still survive even if cheaper yet much stronger batteries will invade the market from other countries. if only i can use a tree sap removal on those guys from GM.
19/Jun/2009
[67086]

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    Erik Aronesty

    Erik Aronesty
    Miami, Florida
    United States

    Computer programmer, entrepreneur, open source volunteer and father. Graduated Comp Sci. from Rutgers in 93. Worked on Madison Ave. and Wall Street, started a couple of businesses. Sold his business & moved with his new family to Main St., Durham, NC in May '06. Currently self-employed as a web developer.

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