Function Drives Hybrid Buyers, Not Style

Automakers have long held that styling attracts consumers, but hybrids are proving technology gets them to pull out the checkbook as well.

Published: 16-Dec-2005

Understated advocacy or stylistic indifference?

Those who buy gas/electric hybrids call it function over form. [See the results of EV World's October 2005 ePoll which confirms this].

Those who want to reduce this country's reliance on foreign oil and clean up the air we breathe can purchase hybrids that consume less fuel and produce fewer pollutants.

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