Function Drives Hybrid Buyers, Not Style

Automakers have long held that styling attracts consumers, but hybrids are proving technology gets them to pull out the checkbook as well.

Published: 16-Dec-2005

Understated advocacy or stylistic indifference?

Those who buy gas/electric hybrids call it function over form. [See the results of EV World's October 2005 ePoll which confirms this].

Those who want to reduce this country's reliance on foreign oil and clean up the air we breathe can purchase hybrids that consume less fuel and produce fewer pollutants.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


blog comments powered by Disqus