Carmakers Compete For 'King of Green' Title

They woo consumers with fuel-efficient models, from hybrids to quieter and cleaner diesels.

Published: 05-Jan-2006

With all the buzz surrounding hybrids, just about every automaker is trying to carve out a piece of the burgeoning market for environmentally friendly cars and trucks that harness electric power to boost fuel-efficiency -- including some which harbor misgivings about the technology.

At the upcoming North American International Auto Show, General Motors Corp. will unveil a bargain-priced, gas-electric Saturn Vue Green Line, while Toyota Motor Corp. -- the leader in the field -- will display a hybrid version of its best-selling Camry.

Ford Motor Co., the first U.S. automaker to sell gas-electric vehicles, is going a step further with the sporty Reflex show car featuring a diesel-hybrid powertrain.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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