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Honda Aims to Sell Fuel Cell Car in 4 Years

Honda, like its competitors, has a small fleet of early-generation FCX cars mostly in the hands of fleet customers to test the technology over a long term.

Published: 30-Mar-2006

OUVER — Honda would like to be the first to market a fuel-cell car to the public, but it's less important than delivering something that's recognizably Honda, says a U.S. executive overseeing the project.

"I don't think it's critical to be first," says Steve Ellis, manager of fuel-cell marketing for American Honda Motor Co.

"But maybe it's more important than what is first is done with extremely high quality and (with) products that leave a positive lasting impression on the customer."

Regardless of who's first, fuel-cell cars will make up only a fraction of the auto market for two or more decades, says Ellis. And automakers likely won't sell them profitably for some time.

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