Honda Aims to Sell Fuel Cell Car in 4 Years

Honda, like its competitors, has a small fleet of early-generation FCX cars mostly in the hands of fleet customers to test the technology over a long term.

Published: 30-Mar-2006

OUVER — Honda would like to be the first to market a fuel-cell car to the public, but it's less important than delivering something that's recognizably Honda, says a U.S. executive overseeing the project.

"I don't think it's critical to be first," says Steve Ellis, manager of fuel-cell marketing for American Honda Motor Co.

"But maybe it's more important than what is first is done with extremely high quality and (with) products that leave a positive lasting impression on the customer."

Regardless of who's first, fuel-cell cars will make up only a fraction of the auto market for two or more decades, says Ellis. And automakers likely won't sell them profitably for some time.


The 2006 Civic Hybrid, which achieves an EPA estimated city/highway fuel economy of 49/51 miles per gallon, goes on sale October 19 with a price of $21,850, or $23,350 when equipped with Honda's optional satellite linked navigation system.

The 190-mile range is the equivalent of 51 mpg in a gasoline car. A range of 120 miles equals 32 mpg.

The award extends to the entire Civic Sedan and Civic Coupe lineup including the environmentally responsible Civic Hybrid and high-performance Civic Si models.


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