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Apr 03, 2007 NEWSwire
a d v e r t i s e r

Customer Demand to Drive Future Tech Focus at Nissan

Upgrading fuel-efficient technologies is key to survival in the global auto market as auto makers expect fuel prices and requirements for improving exhaust emissions to rise.

Published: 03-Apr-2007

President and Chief Executive Carlos Ghosn said Monday that customer demand will decide what environmental technologies Japan's third largest car maker by sales volume should focus on.

Speaking at a ceremony for new employees, the top executive was responding to a question on how Nissan will develop its own fuel-efficient products as it tries to compete with its local rivals Toyota Motor Corp. (7203.TO) and Honda Motor Co. (7267.TO) in the area of so-called environmentally-friendly technology.

Upgrading fuel-efficient technologies is key to survival in the global auto market as auto makers expect fuel prices and requirements for improving exhaust emissions to rise. Toyota has led the gasoline-electric hybrid technology market with Honda a Japanese leader in diesel technologies.
Nissan disclosed late last year its technology development strategies that include the first rollout of its own hybrid gasoline-electric system, launches of electric vehicles and a new fuel-cell vehicle in the early 2010s.

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