Customer Demand to Drive Future Tech Focus at Nissan
President and Chief Executive Carlos Ghosn said Monday that customer demand will decide what environmental technologies Japan's third largest car maker by sales volume should focus on.
Speaking at a ceremony for new employees, the top executive was responding to a question on how Nissan will develop its own fuel-efficient products as it tries to compete with its local rivals Toyota Motor Corp. (7203.TO) and Honda Motor Co. (7267.TO) in the area of so-called environmentally-friendly technology.
Upgrading fuel-efficient technologies is key to survival in the global auto
market as auto makers expect fuel prices and requirements for improving exhaust
emissions to rise. Toyota has led the gasoline-electric hybrid technology market
with Honda a Japanese leader in diesel technologies.
Nissan disclosed late last year its technology development strategies that include the first rollout of its own hybrid gasoline-electric system, launches of electric vehicles and a new fuel-cell vehicle in the early 2010s.
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