a d v e r t i s e r

America's Love Affair with Gas Guzzlers Is Over

Ford's market share of SUVs has plunged from 14 to just 9 per cent in 12 months.

Published: 27-May-2008

Americans have fallen out of love with the gas guzzler.

A tank of petrol now typically costs more than $100 (£50) for a big SUV – compared with just $30 five years ago – and dealers can barely give away the giant Ford Expeditions, Dodge Rams and Chevy Suburbans cluttering up their lots. Demand for small and hybrid cars is soaring, with vehicles being sold for more than their advertised prices.

By some accounts the wholesale auction prices of small-engined cars have jumped by as much as 40 per cent as dealers fight to buy them in time for today’s federal holiday – Memorial Day – when many American families traditionally shop for new vehicles.

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