In this terrible year for the auto industry even a lineup with several fuel-saving hybrids may not do much to improve sales. That is especially true for General Motors, which currently offers six hybrid models and has more in the works.
The big winner in hybrids is Toyota Motor (nyse: TM - news - people ), which sold 185,051 hybrids in the first eight months of this year. Of that total, 119,688 are of the Prius model, the one truly popular hybrid on the market. In fact, Toyota cannot keep the Prius in stock. The supply situation should improve in a few years when Toyota starts assembling the Prius in a new factory it is building in Mississippi.
Toyota's other hybrid models have racked up modest sales. Through August, Toyota sold 36,633 Camry hybrid sedans, 15,651 Highlander hybrid sport utility vehicles and 111,754 Lexus RX 400h SUVs.
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