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PHOTO CAPTION: Chrysler Aspen Hybrid SUV

Lee Iacocca Buys First Aspen Hybrid

The new Aspen hybrid, the first ever sold by Chrysler, is equipped with a new two-mode system developed jointly by Chrysler, General Motors Corp., BMW and Daimler AG.

Published: 06-Oct-2008

Former Chrysler chairman Lee Iacocca has bought the company’s first hybrid. Steve Landry, Chrysler LLC executive vice president of sales, disclosed this week that he had just recently delivered a 2009 Chrysler Aspen hybrid to Iacocca at his Southern California home.

Iacocca had said in his recent book on leadership that the U.S. has to find ways to reduce its dependence on foreign oil through new technology. Before he retired in 1992, Iacocca was instrumental in pushing the auto industry into equipping cars with air bags.

The new Aspen hybrid, the first ever sold by Chrysler, is equipped with a new two-mode system developed jointly by Chrysler, General Motors Corp., BMW and Daimler AG at the development center the four-companies share in Troy.

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