Does Britain's Lightning Motor Car Have Electric Appeal?
It scorches from 0-60mph in less than four seconds, its batteries can be charged in ten minutes and you can imagine James Bond sitting behind the wheel. But will the über-stylish electric Lightning car ever make money?
Earlier this year, entrepreneur Iain Sanderson unveiled the Lightning Car at the British International Motor Show. The 48-year-old Sanderson is a marketer, not a motorhead. He made his bucks through marketing agency Dynamo, which he set up in 1990 and sold a decade later for £20m. Rather than opting for retirement, Sanderson set up London-based Contact Group, which has six different marketing agencies under its wing and pulls in sales of £12m.
So what on earth made this millionaire marketing guru develop a battery-powered sports car?
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