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PHOTO CAPTION: Lightning Electric Motor Car

Does Britain's Lightning Motor Car Have Electric Appeal?

Background on the origins of the Lightning electric car and Iain Sanderson goal of selling it to the moneyed set.

Published: 13-Oct-2008

It scorches from 0-60mph in less than four seconds, its batteries can be charged in ten minutes and you can imagine James Bond sitting behind the wheel. But will the über-stylish electric Lightning car ever make money?

Earlier this year, entrepreneur Iain Sanderson unveiled the Lightning Car at the British International Motor Show. The 48-year-old Sanderson is a marketer, not a motorhead. He made his bucks through marketing agency Dynamo, which he set up in 1990 and sold a decade later for £20m. Rather than opting for retirement, Sanderson set up London-based Contact Group, which has six different marketing agencies under its wing and pulls in sales of £12m.

So what on earth made this millionaire marketing guru develop a battery-powered sports car?

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