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PHOTO CAPTION: Best Buy Brammo Inertia racing in Isle of Man TTGXP 12 June 2009.

Brammo Electric Cycle Coming to Best Buy

Brammos are set to start hitting Best Buy stores in early July, with a nationwide rollout beginning on the west coast.

Published: 13-Jun-2009

Best Buy may not be a store most people associate with motorcycles. It certainly isn't the place most riders would think of when it’s time to pick up a new bike and hit the highway. But the electronics retailer is exactly where you can expect to find electric motorcycles soon.

At first blush, the people behind motorcycle maker Brammo could be dismissed as nutso for even thinking of hooking up with a big-box store as the primary outlet for their electric cycles. Keep in mind, the Brammo guys are people who know motorcycles, ride motorcycles, and know other people who do. And the Brammo Enertia is a real motorcycle, a full-size bike capable of highway speeds.

But the folks at Best Buy bought into the idea too, so much so that they are an investor. And as odd as it might seem at first to find a $12,000 electric motorcycle tucked in amongst the flat-screen TVs and laptop computers, the relationship does make a certain amount of sense.

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