Honda Insight Sales Stall
Honda's Prius-killer is looking a lot like road kill.
When it debuted in March, Honda Motor Corp.'s retooled Insight hybrid looked to be the first serious challenger to the Prius, Toyota Motor Corp.'s ecological wunder-car. Graced with a low price, 40-mpg-plus fuel economy and the Japanese automaker's reputation for quality, the Insight even looked like the Prius.
Instead, all the Insight has delivered is a flurry of bad reviews and four months of dismal sales capped by a thorough battering at the hands of the Prius, whose third generation was launched in the U.S. last month. Increasingly, the Insight is looking like the latest in a series of hybrid frustrations for Honda.
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