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PHOTO CAPTION: 2010 Honda CR-Z Hybrid goes on sale today in Japan

Honda CR-Z Hybrid Goes on Sale

Sticker price in Japan is 2.27M Yen, equivalent to $25,340US; North American and European sales to start in summer 2010.

Published: 26-Feb-2010

On Thursday Honda Motor Co launched the sporty CR-Z model, its second in a line of low-cost hybrid cars aimed at meeting stricter environmental regulations and expanding sales in the tough global car market.

Honda, Japan's No.2 automaker, has taken a different strategy for gasoline-electric cars from leader Toyota Motor Corp, choosing a simple, one-motor structure to keep costs down, while its rival uses two motors to achieve greater mileage.

The two-door CR-Z follows the Insight launched a year ago, with sales starting in Japan on Friday at 2.27 million yen ($25,340). The model will hit showrooms in North America and Europe from summer or later.

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