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NEWS

SUN

25-Apr-2010

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Mahindra Starts Development of Electric Two-wheelers in India

Technology is borrowed from Kinetic Motors and will be in the range of 250-1,000 watts.

Mahindra & Mahindra (M&M), the country's leading utility vehicles maker that forayed into the two-wheeler sector last year, is now busy working on coming up with an electric variant around the end of next year.

According to sources, the company is working on developing e-scooters in the range of 250-1,000W.
M&M launched three 125cc scooters last year, the Mahindra Rodeo, Duro and Flyte. It had taken over the two-wheeler business of Pune-based Kinetic Motor Co Ltd in July 2008 for Rs 110 crore and relaunched the products in September 2009. The company managed to sell 70,000 units in 2009-10.

“We want to be present as an end-to-end player in the two-wheeler space and will take a call on these Kinetic models, depending on the market feedback. We are looking at positioning our products uniquely,” Anoop Mathur, president of M&M’s two-wheeler division, had told Business Standard earlier. In its current portfolio, the Rodeo is for the stylish adult male, while the Duro is targeted at the entire family. The Flyte is for the female commuter.

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