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Toyota To Enter Minicar Market in Japan

Daihatsu and Toyota also in talks of adapting hybrid and electric drive systems.

Published: 29-Sep-2010

Tokyo -- Toyota Motor Corporation (TMC) and Daihatsu Motor Co., Ltd. (Daihatsu) announce that Daihatsu is to supply minivehicles* to TMC on an original-equipment-manufacturer's basis for sale in Japan.

Specifically, Daihatsu is to supply TMC three models of minivehicles in stages starting in autumn 2011, leading to an expected TMC sales volume of approximately 60,000 minivehicles annually (once all three models are on sale). The models - the first minivehicles to carry a Toyota badge - are to be sold through "Corolla" and "Netz" dealers nationwide, as well as through "Toyota" and "Toyopet" dealers in regions in Japan in which minivehicles account for a large part of the overall vehicle market.

Recently in Japan, minivehicle sales have been increasing and TMC customers have been asking for minivehicles. Today's announcement is the result of a conclusion to take advantage of the resources of the Toyota Group to more quickly respond to consumer demand and to maintain good customer relations. Even with this development, TMC will continue to mainly focus on full-size vehicles and Daihatsu on minivehicles.

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