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PHOTO CAPTION: Carlos Ghosn with Nissan LEAF electric car.

One Million LEAFs Is Nissan's Magic Number

Nissan has allocated 20,000 LEAFs to U.S. dealers in 2011.

Published: 29-Oct-2010

One million. Call it Carlos Ghosn's magic number. That's how many electric vehicles the Nissan CEO says he needs to sell annually to generate a sticker price that is competitive without government subsidies.

Ghosn offered the calculation during a speech at a Tokyo business conference last week, just two months before the Nissan Leaf electric vehicle goes on sale in the United States and Japan.

Volume is key to bringing down the cost of electric cars. Lithium ion batteries can jack the price of a compact car into the lower-tier luxury range. Indeed, Nissan and other electric-vehicle hopefuls are counting on government subsidies to make them affordable.

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