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PHOTO CAPTION: Nissan begins delivery of LEAFs to customers.

Nissan Bets Big on LEAF Electric Car

The challenge is to capitalize on its early lead and solidify in consumers' minds the perception that EVs equal Nissan

Published: 11-Dec-2010

Japan's Nissan Motor Co formally launched its zero emmisions Leaf vehicle, an electric car boasting a range of 124 miles and billed as the first of its type to be sold on a large scale.

Nissan and Renault are counting on an aggressive push into the nascent electric car market to boost their brand image -- much as the Prius hybrid did for Toyota Motor Corp.

Electric vehicles (EVs) are considered a promising alternative to internal combustion engine cars as governments seek to cut the world's dependency on fossil fuels, but their relatively short range and high price have long challenged the industry.

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