PHOTO CAPTION: Ben Collins appears a 'The Stig' on Top Gear TV series.

EV Cup Launches 1st Electric Vehicle Circuit Race Series

Seven-race green motorsport series will include two principle classes of zero emission electric cars.

Published: 18-Jan-2011

LONDON (January 13, 2011) – The EV Cup, the world’s first circuit race series exclusively featuring zero-emission electric vehicles, unveiled plans today for the launch of its inaugural 2011 season and announced a newly-formed partnership with CAA Sports, a division of Creative Artists Agency. CAA is the world’s leading entertainment and sports agency, representing many of the most successful professionals working in film, television, music, sports, video games, theatre, and the Internet, and provides a range of strategic marketing and consulting services to corporate clients.

The historic seven-race green motorsport series, the EV Cup, will include two principle classes of zero emission electric cars - the City EV cars, where drivers will compete in carbon-free, race-prepared urban THINK cars, and the Sports EV class, which will feature teams racing 185 KPH Westfield iRacers. A third category, the Prototype EV class, will not feature races, but rather base its results on time trials that showcase the latest non-production electric vehicles on circuits through street and race courses. Models of the THINK City EV Cup Edition and the Westfield iRacer are on display at the International Autosport Show.

Planned races in the EV Cup are being staged in the UK, Portugal, Spain, and the United States, with a city street race also expected to take place in the near future . Several tracks and dates in the UK have already been confirmed, including Silverstone - 6 August, Snetterton - 20 August, Rockingham - 10 September, and Brands Hatch - 23 October. Race day will include qualifying rounds and all car batteries will be recharged at on-site facilities. Each sprint race will be contested over 20 to 30 minutes of competitive laps.

“The electric car is already changing the world and soon will begin to revolutionise the face of traditional motor-sport across the world by embracing the issues of the day from straightforward zero emissions, to eco-friendly cars, sustainability and corporate social responsibility,” said Sylvain Filippi, Director of the EV Cup. “We believe the commercial world will take notice when they begin to recognise a new opportunity to partner with a new and exciting sporting event like the EV Cup and add significantly to their sustainability credentials. We are creating an opportunity for the EV manufacturers and suppliers to promote their technologies in a new and exciting way. Green motor sport is a reality.”

The EV Cup will have access to CAA Sports’ global resources and expertise to create innovative opportunities for the circuit across a wide array of areas including corporate partnerships, business development, brand marketing, event management, and media advisory, among others.

“The EV Cup is a ground-breaking concept that creates unique marketing and sponsorship opportunities for major brand advertisers, through social responsibility programmes and other marketing initiatives,” said Peter Kenyon of CAA Sports. “We look forward to utilizing our resources across the globe in sports and entertainment to help build the EV Cup into a premier racing series and valuable advertising platform.”

CAA Sports represents more than 650 of the world’s leading athletes and sports personalities, including Real Madrid manager Jose Mourinho, Cristiano Ronaldo, four of the world’s top-10-ranked men’s tennis players, international golf legends Greg Norman and Jack Nicklaus, top US athletes including LeBron James, Derek Jeter and 5-time reigning NASCAR champion Jimmie Johnson, among many others. In addition, CAA won highly-coveted global assignments with the New York Yankees and Madison Square Garden to bring to market major long-term corporate partnerships for the new Yankee Stadium and the soon-to-be-renovated Garden, the world’s most famous arena.

Former Formula One British champion Damon Hill is a supporter of the EV Cup. “I think the time is fast approaching when we will have to rethink our expectations regarding private road transport generally. The advantages of electric vehicles in urban environments are too many to miss. Less noise and less direct pollution are just two. The race is to save the planet from us! Racing electric vehicles should convince the wider public of their potential. Racing was initially used to develop and prove a new product called the motor car. I see no reason why electric vehicle development will not benefit in the same way. Who knows what is ultimately possible?”

Ben Collins, who appeared in the popular television series Top Gear as The Stig, and who will attend the launch and plans to be a regular EV Cup driver, said: “Electric Vehicles represent a new dawn in motoring by running on clean energy that can be sourced as locally as organic sausages. It’s surprising that mankind has taken so long to embrace the technology.

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