Bicycling Booming in Britain
LONDON, UK - A 24-page report on the state of the 'cycling economy' and the prospects for the future has been released by an academic at the London School of Economics. The report - 'The British Cycling Economy' - was written by Dr Alexander Grous, a productivity and innovation specialist in the Centre of Economic Performance at LSE.
He has an interest in sports and sponsorship economics including how corporate participation in sports can foster social, economic and health benefits. His report was commissioned by Sky TV and British Cycling. Sky TV sponsors the Team GB cycling team and also organises Skyrides, mass participation city centre bike rides.
Dr Grous said: "Cycling in the UK has undergone a renaissance over the past five years, with an increasing number of people taking to the streets of the UK by bike. Structural, economic, social and health factors have caused a ‘shift in the sand’ in the UK, spurring an expansion in the cycling market with indications that this will be a longer-term trend. This growth in cycling participation has had the knock-on effect of bringing economic and social benefits to the UK. In 2010 the result was a gross cycling contribution to the UK economy of £2.9bn."
|<< PREVIOUS||NEXT >>|
blog comments powered by Disqus