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Coda: The Classic Vanilla of Electric Cars

Susan Carpenter reviews the Coda electric car, concluding if cars came in flavors, Coda's debut would be classic vanilla.

Published: 11-Sep-2011

When electric car maker Coda Automotive Inc. introduces its first model this year, the independent Southern California manufacturer will pioneer a new EV profile: the unassuming four-door five-seater.

If cars came in flavors, Coda's debut would be classic vanilla. Understated by design, it's a car for do-gooders who don't need to flaunt their green credentials. Think Honda Civic, only all electric and homegrown.

Today, Coda is opening its first-ever storefront on L.A.'s Westside in the Westfield Century City mall. Located next to a Swatch shop and Godiva chocolatier, this nontraditional automotive sales outlet is geared toward getting curious passersby into its new car for a test drive.

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RELATED NEWS ITEMS

Final assembly of Coda Electric would be in Bay Area.

Plant would create 100 jobs and product 14,000 vehicles annually.

CODA Electric priced $12,000 above Nissan LEAF electric car.

Sticker price $44,900 and with tax credits and rebates in California can drop price to $32,400.

Coda all-electric car will be deployed at Enterprise Rent-A-Car facilities.

Battery-powered Sedan has range up to 120 miles with 6.6kW on-board charger supporting full recharge in six hours.

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