Brammo Buys European Dirt Bike Tracks
In keeping with its outside-the-box approach to building an eco-friendly company of the future, electric motorcycle maker Brammo Inc. has found another way to get potential customers on its bikes.
Brammo said this week it has acquired Quantyaparx, a chain of European dirt bike race tracks exclusively used by electric dirt bikes. The oldest of the 16 dirt bike tracks in Austria, Germany, Spain, Sweden and the United Kingdom is a little more than two years old, but already has caught on with green-friendly continental riders.
Most motocross tracks are placed as far away from urban areas as possible because of the noise and emissions, but not so with the rechristened BrammoParx, where bikers who pay an hourly rental fee will soon be tooling around on Brammo Engage and Encite dirt bikes.
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