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PHOTO CAPTION: Tesla Model S will cost US$57,400 prior to incentives.

Tesla Model S Customers Get Preview

Telsa CEO Elon Musk also asks customers for support.

Published: 05-Oct-2011

Electric carmaker Tesla Motors threw open its factory doors to customers who have preordered its forthcoming Model S sedan Saturday evening.

Customers were given tours of the Fremont, California, factory, rides in a prototype of the Model S, and a plea for support from Tesla Chief Executive Elon Musk, a co-founder of PayPal.

"We need your help," he told hundreds of customers after driving onto a stage in a red Model S, saying many people thought of electric cars as unrealistic "unicorns."

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