Electric Bicycles Attracting a New Segment of Market
Powabyke's Richard Forsyth discusses how the e-bike market can be embraced by younger age groups
The thought of an electric bicycle that just goes by itself could be the stuff of a teenager’s daydream and yet the market, in the UK at least, has been invested in the 50-plus bracket.
There is evidence that in bike dealerships the majority of e-bikes sold are to more mature customers. A critical point to understand is that most bike shops can use electric bikes to tap into a new market of older riders rather than the usual sub-30 users.
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