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Electric Bicycles Attracting a New Segment of Market

'Grey market' of over 30s seen supplanting their cars with electric-assist bicycles.

Published: 02-Nov-2011

Powabyke's Richard Forsyth discusses how the e-bike market can be embraced by younger age groups

The thought of an electric bicycle that just goes by itself could be the stuff of a teenager’s daydream and yet the market, in the UK at least, has been invested in the 50-plus bracket.

There is evidence that in bike dealerships the majority of e-bikes sold are to more mature customers. A critical point to understand is that most bike shops can use electric bikes to tap into a new market of older riders rather than the usual sub-30 users.

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