PHOTO CAPTION: Toyota Prius V is one of new new models helping drive improved sales.

Prius Sales Set US Record in March 2012

Prius sales surged 54 percent from a year ago to 28,711 units propelled by introduction of two new models and higher gasoline prices.

Published: 04-Apr-2012

Toyota Motor Corp. (7203)’s U.S. sales of Prius hybrids reached a record in March and in the first quarter, propelled by higher gasoline prices and two new models.

Toyota, the largest seller of gasoline-electric autos, sold 28,711 units in March of the Prius “family,” now comprising a plug-in Prius and c subcompact, the original hatchback and v wagon, the company said today in an e-mailed statement. Prius sales surged 54 percent from a year ago, and topped the previous monthly best of 24,009 set in May 2007.

First-quarter sales for the world’s best-selling alternative powertrain car keeps Toyota on track to meet a goal of 220,000 Prius sales in the U.S. this year, up from 136,463 in 2011. The vehicle accounts for half of U.S. hybrid sales. A shortage of the car last year due to Japan’s earthquake and tsunami cut industrywide deliveries to about 273,000 units from about 275,000 a year earlier, according to data compiled by Bloomberg.


Toyota Prius Aqua/C is reputed to get 80+ mpg.

Based on Japan’s JC08 test cycle, the Aqua boasts a fuel economy of 35.4 kilometers per liter, or equivalent to 83 mpg.

2012 Toyota Prius PHV reportedly gets 95 MPGe compared to Volt's 94 MPGe

Toyota claims in both electric mode and hybrid, the Prius PHV offers better overall energy efficiency.

Toyota Prus PHV qualifies for both $1,500 rebate and HOV lane access.

Plug-in Prius also eligible for California's $1,500 rebate on first come, first served basis.


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