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04-Apr-2012



PHOTO CAPTION: Toyota Prius V is one of new new models helping drive improved sales.

Prius Sales Set US Record in March 2012

Prius sales surged 54 percent from a year ago to 28,711 units propelled by introduction of two new models and higher gasoline prices.

Toyota Motor Corp. (7203)’s U.S. sales of Prius hybrids reached a record in March and in the first quarter, propelled by higher gasoline prices and two new models.

Toyota, the largest seller of gasoline-electric autos, sold 28,711 units in March of the Prius “family,” now comprising a plug-in Prius and c subcompact, the original hatchback and v wagon, the company said today in an e-mailed statement. Prius sales surged 54 percent from a year ago, and topped the previous monthly best of 24,009 set in May 2007.

First-quarter sales for the world’s best-selling alternative powertrain car keeps Toyota on track to meet a goal of 220,000 Prius sales in the U.S. this year, up from 136,463 in 2011. The vehicle accounts for half of U.S. hybrid sales. A shortage of the car last year due to Japan’s earthquake and tsunami cut industrywide deliveries to about 273,000 units from about 275,000 a year earlier, according to data compiled by Bloomberg.

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