Younger Dutch Riders Buying E-Bikes
APELDOORN, The Netherlands – A market survey, for which 30,000 households in the Netherlands were interviewed, reveals that the advent of electric bikes is turning the Dutch bicycle market upside down. This multi-client survey, held by TNS NIPO, asked who is already owner of an electric bike; who’s to buy one; why are people buying e-bikes and what do they consider important when buying an e-bike?
E-bike manufacturer and electric bike market leader in the Netherlands as well as in Europe – Sparta - is one of the recipients of the research report. The Accell Group member reveals in a press release on the outcome of the market survey that there’s still a bright future for e-bikes in the Netherlands. Despite the fact that already some 700,000 are sold the survey says that the market will continue to grow in the coming years.
The large-scale market survey reports that in particular buyers in the age group under 55 years are about to enter the e-bike market. They will present a boost in sales. The survey says that in the next years over 40% of the e-bike sales will take place by consumers who are younger than 50 years. This is an increase of 15% compared to the current market situation. In its press release Sparta cheers: “Finally the e-bike market is rejuvenating!”
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