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PHOTO CAPTION: Sparta ion RXS electric bicycle.

Younger Dutch Riders Buying E-Bikes

A large-scale market survey reports that in particular buyers in the age group under 55 years are about to enter the e-bike market.

Published: 10-Apr-2012

APELDOORN, The Netherlands – A market survey, for which 30,000 households in the Netherlands were interviewed, reveals that the advent of electric bikes is turning the Dutch bicycle market upside down. This multi-client survey, held by TNS NIPO, asked who is already owner of an electric bike; who’s to buy one; why are people buying e-bikes and what do they consider important when buying an e-bike?

E-bike manufacturer and electric bike market leader in the Netherlands as well as in Europe – Sparta - is one of the recipients of the research report. The Accell Group member reveals in a press release on the outcome of the market survey that there’s still a bright future for e-bikes in the Netherlands. Despite the fact that already some 700,000 are sold the survey says that the market will continue to grow in the coming years.

Younger buyers
The large-scale market survey reports that in particular buyers in the age group under 55 years are about to enter the e-bike market. They will present a boost in sales. The survey says that in the next years over 40% of the e-bike sales will take place by consumers who are younger than 50 years. This is an increase of 15% compared to the current market situation. In its press release Sparta cheers: “Finally the e-bike market is rejuvenating!”

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