Will America Ever Love Electric Bicycles?
The United States and China are different in so many ways. We borrow, they lend. We like to fly solo, they value their roles in larger groups. We follow the exploits of people named Snooki, they do not know the depths of Snookiness.
Then there are electric bikes. China loves them, America, not so much. Actually, hardly at all.
Let’s run the numbers: Last year, about 25 million e-bikes were sold in China; in the U.S. the number was under 100,000. According to Pike Research, U.S. sales might climb over 100,000 this year and could reach as high as 350,000 in 2018. But that would still be a sliver of projected global sales in 2018, just under 50 million. And it would not only be dwarfed by the market in China–which will still account for almost 90 percent of worldwide sales–but also will fall well below e-bike purchases in India, Europe and Japan.
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