Better Place Sweetens Deal for Israeli Drivers
After five years of preparations, Shai Agassi's electric car vision has reached the consumer market - with a number of last-minute changes. Better Place announced new plans for consumers on Sunday as it started selling cars not only to vehicle fleets but also to private customers.
Better Place launched its first advertising campaign this week offering the general public its Renault Fluence ZE electric car, and is also offering consumers simplified payment plans for using and charging the cars, based on the number of kilometers traveled. The reason the company is offering new customers a simpler and better deal is the problems Better Place has had breaking into the consumer market, said industry sources.
Customers now have the choice of two plans. The first includes the purchase of between 40,000 and 80,000 kilometers over three years - at a price of 55 agorot per kilometer - with a commitment in advance. Until now, Better Place offered this option only for four years and a minimum of 80,000 kilometers, which put off many customers who felt this was too great a long-term commitment. Better Place expects most customers to sign up for this plan as the average Israeli drives 17,500 kilometers a year, and for new cars, up to five years old, the figure is 20,600 kilometers per year. Better Place is also promising that the prices will not rise during the three-year commitment period.
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