Rumored: Fisker Planning Volt Competitor
While Fisker Automotive is unabashedly targeting the luxury market with the Fisker Karma, its plug-in hybrid luxury sedan, the company has long promised its long term goal was to build lower priced electric or plug-in hybrid cars for the masses. The now-delayed Fisker Atlantic is a step in that direction, and now rumors are surfacing of a new, even lower priced, plug-in hybrid car designed by the Fisker team.
InsideEV's claims to have unearthed a presentation given to investors earlier this year describing a third EVer (a.k.a. plug-in hybrid) car built on an all-new platform, the "P Platform".
The new car would plant Fisker Automotive in another segment of the market. Its existing car, the Fisker Karma, sits in the luxury car market competing against the high end of BMW, Mercedes and Audi. The Fisker Atlantic, when it, if it ever, goes into production, will be competing against the middle-grade cars from the same automakers. This P Platform car would be targeted against General Motors in the "entry level premium segment."
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