PHOTO CAPTION: Mitsubishi has sold only about 500 of its 'i' electric cars in the USA, though many thousands more internationally.

The Electric Car Economic Disconnect

J.D. Powers & Associates study finds energy cost savings don't yet outweigh the initial purchase price of most electric-drive vehicles.

Published: 12-Nov-2012

Sales of electric vehicles won’t take off until automakers lower prices and demonstrate the economic benefits to consumers, according to a J.D. Power and Associates study of electric vehicle ownership.

Almost two years after automakers started selling battery-powered rechargeable cars in the U.S., the segment is an almost immeasurable portion of auto sales.

Nissan has sold fewer than 6,800 Leaf electric cars this year through October, and that’s down 16 percent from the same period last year. Honda has leased just 48 of the electric version of the Fit this year. Mitsubishi has sold fewer than 500 of its MiEV mini-car. Startup electric car company Coda Automotive has refused to disclose how many cars it has sold.



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