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15-Nov-2012

PHOTO CAPTION: Tesla Model S wins 2013 Motor Trend Car of the Year.

Motor Trend Chief on Automotive History Turning Point

Gigaoam interviews Motor Trend Editor in Chief Ed Loh about the selection of the Tesla Model S as 2013 Car of the Year.

Tesla’s luxury sedan, the Model S, captured one of the auto industry’s highest honors this month, taking home Motor Trend’s Car of the Year honors. With over a million print readers along with 6 million online users and just under half a million subscribers to its Youtube channel, Motor Trend’s award will bring attention to a company and a car that isn’t terribly well known outside of California.

And while Tesla became associated with its ultra high end sports car, the Roadster, the vision for the company has always been to bring electric vehicles to the mass market. I caught up with Motor Trend’s Editor in Chief Ed Loh to discuss the challenges ahead for the leading EV company and whether Tesla really can capture the attention of a broader automotive market.

(This interview has been edited for length and clarity).

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