Demand for Electric Cars Grows as Tesla Wins 'Car of the Year'
Tesla Model S, the company’s first full-size sedan, won the 2013 Motor Trend Car of the Year on November 12, garnering a unanimous vote from the panel of judges. This is the first electric car in the 64-year history of the auto industry’s most coveted award.
“We’re going to look back and see this as a point at which the gears of history really turned,” said Tesla CEO Elon Musk.
It’s important not to read too much into this specific award. While electric vehicle demand continues to grow, the market has been choppy and companies still need to make important cost reductions in order to dramatically expand sales. But it does illustrate the outstanding performance and design of electric vehicles hitting the market — many of which are built in the U.S.
And as consumers get more comfortable with electric vehicles, hybrids, and smaller cars generally, it shouldn’t come as a surprise that sales of cleaner, “greener” cars are increasing due to shifting demands.
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