Tesla Wins 2012 Swedish Renewable Energy Award

Founded in 2011 by the Swedish Wind Energy Association, the Award was first given to IKEA.

Published: 21-Nov-2012

Electric car manufacturer Tesla Motors is the winner of the Swedish Renewable Energy Award 2012 from the Swedish Wind Energy Association. The award was presented at the Vind conference in Stockholm, and the winner drove the electric car right up to the stage.

Tesla's goal is to accelerate the world's transition to electric mobility with a full range of affordable electric cars, and we are very proud to win the Swedish Renewable Energy Award. This important price confirms that our technology is the market leader in terms of renewability, said Esben Pedersen, sales and marketing director for Tesla Nordic, who drove right up to the stage at the Stockholm International Fairs in a Tesla Roadster to receive the prize.

“The Swedish Renewable Energy Award was presented by the Swedish Minister for Information Technology and Energy, Anna-Karin Hatt. The Judges’ decision recognized their view that, although Tesla Motors accounts for a very small part of the world car production, no other manufacturer has made ??the transformation of the transport sector's energy use so attractive and sought after. Tesla take responsibility for their products to a level far beyond the usual, by ensuring that their electric cars can be charged rapidly using renewable electricity. Tesla is a role model for companies and entrepreneurs worldwide - Tesla has shown the way.”

The Swedish Renewable Energy Award was instituted in 2011, with the aim of highlighting role models in business with an understanding of the need to use renewable energy and industry’s important role in this transition. IKEA was the first prize winner, and is now followed by Tesla Motors.

- Tesla has made it attractive to choose electric cars, they are taking responsibility for how the cars are charged and their new Model S will bring pollution-free motoring to new customer groups. Tesla inspires far beyond the automotive market, says Annika Helker Lundström, CEO of Swedish Wind Energy.

The beautiful prize, made of recycled glass, is designed by recycling artist Jonas Torstensson and aims to get the viewer to associate the wind in combination with sun and water.

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Tesla Roadster will be offered as Final Edition priced at $109,000.

15 Final Edition models are all painted in Atomic Red paint with dark stripes and anthracite aluminum wheels.

Tesla Model X will seat seven.

Crossover model will be priced between $55,000 to $75,000 depending on battery options.

More than 600 people have pre-ordered the Tesla Model X crossover.

Tesla has secured over 650 buyers for the its new crossover, all-electric car.


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