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12-Dec-2012



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EV Industry Urges to Shift Focus to Fleet Applications

The key to justifying the higher acquisition cost of electric vehicles is their greater utilization during the day, argues Ian Hobday, the CEO of GoinGreen.

A dramatic shift in focus is needed to improve the uptake of electric vehicles, according to Ian Hobday, chief executive officer at GoinGreen.

According to Hobday, utility and delivery company fleets in particular offer greater growth potential than the private car market because there is less need for a charging infrastructure.

“The focus should have been on fleet from the beginning, in particular utility and delivery companies that drive shorter, regular journeys and return on site every night,” Hobday said. “They have the most to gain from implementing electric vehicles. If the focus moved, take up could be substantial.”

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