PHOTO CAPTION: Brammo Empulse R electric motorcycle

Brammo Delivers First Empulse Electric Motorcycle

Since first announced in 2010, the price has escalated from $13,995 to $18,995 for the top-end Empulse R

Published: 17-Dec-2012

It seems whenever I think about the long awaited arrival of the Brammo Empulse electric motorcycle this chorus begins playing in my head. That's partly because I'm both covertly Canadian and old enough to have had this song seared into memory from extensive radio play in the early '90s, but also because it just fits the situation so well.

The Empulse was first announced back in July of 2010 and was expected to be within the grasp of customers anxious hands about a year later. People got excited. It was to be the world's first commercially available electric bike that could top 100 miles per hour and get over a 100 miles of range from a charge. It also looked sexy enough to hold its own when surrounded by scantily-clad Brammo babes. The reservations poured in.

Then, the company made a move that was simultaneously disappointing and breathtakingly daring. They went back to drawing board which displayed the drivetrain and trashed it. To hear insiders tell it, they decided the single-gear design lacked the performance they thought necessary, and so they took a big gamble by delaying the release and implemented a 6-speed gearbox with integrated motor instead. The price also soared from $13,995 to $18,995 for the top-end Empulse R.


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