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17-Dec-2012

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C-Max Hybrid Powers Ford to Best Sales Month

In November 2012, Ford delivered 6,985 hybrid cars, of which 4,848 were C-MAX Hybrid's and C-MAX Energi's.

In its first full month of sales the Ford C-MAX line not only outsold the Toyota Prius v and Prius Plug-in, but gave Ford a big boost to achieving a hybrid car sales record for November 2012.

As we've noted before, Ford's electrification strategy isn't an altruistic move but instead a business strategy to win market share from Toyota and Honda. The first full month of sales of the Ford C-MAX Hybrid and C-MAX Energi, announced on Thursday, show the automaker winning a sales battle with Toyota against the Prius v and Prius Plug-in.

The Ford C-MAX (U.S. Model) is Ford's first all-hybrid car nameplate, and the company positions it against Toyota's Prius family. The C-MAX Hybrid is a straight-up hybrid vehicle rated for a 47 miles/gallon fuel efficiency, while the C-MAX Energi is a plug-in hybrid with a 20 mile all-electric range. The C-MAX, with its high roofline and large rear cargo area, is very similar to the Prius v.

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