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19-Jan-2013

PHOTO CAPTION: Tata eMO electric concept car at 2012 NAIAS,

Development Efforts Continue on Tata Electric Car

First displayed at 2012 Detroit auto show, Tata says it continues to study the question of electric mobility.

One year ago this week, Tata Technologies unveiled the eMO, a tiny electric concept car with a hypothetical $20,000 price tag and a playful design that caught the attention of visitors and journalists at the North American International Auto Show in Detroit. This week, I caught up with Kevin Fisher, Tata Technologies’ president of vehicle programs, to find out what happened to that exciting idea.

To be fair, this is not a car that Tata ever intended to make. The company called its design a “electric mobility study” (eMO). Besides, Tata Technologies doesn’t make cars; it advises automakers how to make cars, while another arm of the conglomerate, Tata Motors, makes vehicles for the Indian market such as the Indica and the Nano.

For a concept car, though, Tata delved deep, seeking 15 patents and spending what Kevin Fisher would only say was “a considerable amount” to build and refine it over the course of 10 months.

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