PHOTO CAPTION: Tesla CEO Elon Musk plans big announcement on April 2, 2013.

Why Automakers Should Be Watching Tesla's Announcement Today

Postponed from last week to today, the speculation on what Tesla CEO Elon Musk will be announcing runs the gamut from more Supercharger stations to declaring a profitable first quarter.

Published: 02-Apr-2013

What’s Elon Musk up to now? Last week the chief executive of electric carmaker Tesla Motors cryptically tweeted this:

Really exciting @TeslaMotors announcement coming on Thursday. Am going to put my money where my mouth is in v major way.

Musk, who drives his media handlers to distraction with his tendency to tweet first and ask questions later, pushed back the date of the big reveal to tomorrow (April 2), setting off rampant social media speculation: Would he speed up the production of Tesla’s next car, the Model X? Or maybe announce an early payback of the company’s $465 million US federal loan guarantee?


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