BMW Launches Electronaut Effect Web Site
BMW today launched the Electronaut Effect, a new digital tool that gives consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts” – are experiencing across the country. This unfiltered information, updated weekly, will help inform consumers’ decision about purchasing an electric vehicle.
The Electronaut Effect at www.bmwusa.com/ElectronautEffect features aggregate car data for the 700 BMW ActiveEs – the first fully-electric BMWs – and their drivers, participating in the BMW ActiveE Field Trial that began January 2012. This streamlined data is presented in three basic categories: Range (i.e., most miles driven in one day), Savings (i.e., total money saved), and Environment (i.e., gallons of gas not used).
As of today, Electronauts have driven approximately 6.1 million miles; the most miles driven in one day by a single Electronaut was 367.7. These ActiveE drivers have already saved more than $740,000 collectively by driving the all-electric cars (calculated by subtracting the money they spent on charging, from the amount they did not spend on gas). Together, they have saved well over 275,000 gallons of gas.
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