PHOTO CAPTION: Tesla's Massachusetts spokesperson Alexis Georgeson with Model S. Photo credit: Boston Herald

Tesla Continues Direct-to-Buyers Legal Battle in Massachusetts

Massachusetts Automobile Dealers Association argues that selling its electric cars direct to buyers is 'very anti-consumer.'

Published: 09-Jun-2013

Electric car company Tesla Motors is fighting for the right to continue selling its battery-powered vehicles direct to consumers — a practice that has provoked lawsuits from a state car dealers group that says it’s anti-consumer.

California-based Tesla, which has 24 stores in North America including in Natick, counters that its retail operation gives buyers a chance to experience a niche product.

“It just doesn’t make sense for dealers to be selling them at this time, the traditional model doesn’t fit,” said Tesla spokeswoman Alexis Georgeson. “The stores are very successful.”


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