LEAF Electric Car Helping Improve Nissan Public Image
YOKOHAMA, Japan - Nissan has been named one of the world's greenest brands for 2013 in Interbrand's third annual Best Global Green Brands report. Noted for its leadership in zero emissions mobility with the Nissan LEAF 100% electric vehicle, Nissan was ranked fifth place overall out of 50 brands that were selected. Nissan moved up 16 positions from its 2012 showing and was named the "top riser" in this year's report, which was released today by the leading brand consultant.
The Interbrand green brand report ranks brands based on a company's environmental practices and customers' perceptions.
Automotive brands took four of the top five positions. Reaching the top ten in only its second year of being chosen for the Interbrand top green brands roster, Nissan rapidly improved on last year's 21st place result.
Cited in this year's report was the Nissan LEAF 100% electric vehicle's positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 percent starting in 2017, and Nissan's collaboration with Daimler and Ford for the development of fuel-cell cars to be launched by 2017.
Nissan aims to contribute proactively to the sustainable development of mobility and society while seeking profitable growth. Accordingly, one of the key pillars of Nissan's corporate and environmental strategies is to maintain its leadership in electric vehicles. To that end, with over 65,000 100% electric Nissan LEAFs sold as of May 2013, it is the best-selling EV in history. This recognition as a top global green brand is another step forward in Nissan's commitment to reduce its environmental impact and communicate proactively about its corporate activities and innovative products to consumers.
For more information about Nissan's products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/ENVIRONMENT/.
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