Does Cadillac's ELR Pose Threat to Tesla Model S?
There are more and more ways for the global elite to use going green as an excuse to splurge on luxury.
Since Tesla Motors began production of its Model S sports sedan last year, the Silicon Valley automaker has dominated the luxury electric market, basically because the market consists of one car—the Model S. (There were two until investors pulled the plug on Fisker Automotive.)
Now Detroit is jumping into the game with the Cadillac ELR, a stylish plug-in electric hybrid sports coupe that goes on sale in January. General Motors has essentially taken the electric drive train that powers the more proletarian Chevrolet Volt and transplanted it into the higher-performance ELR, adding myriad high tech gizmos like adaptive cruise control, forward collision alert and LED headlights.
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