PHOTO CAPTION: Kia is using its Soul platform as a development 'mule' for its future electric car offering.

Kia Actively Developing Competitor for BMW i3

The Soul EV has a 27kWh battery and 81.4kW motor to give it what Kia claims will be a class-leading range of more than 200km (125 miles).

Published: 12-Nov-2013

For the past two years it has been almost impossible to pass through London’s Heathrow airport without encountering a billboard advertising BMW’s electrified car range, the i3 and i8. The walkway to one of the main airport hotels, at the flagship Terminal 5, has been similarly decorated.

London was one of the three cities chosen by BMW for the simultaneous launch of the i3 in July 2013. The UK capital is by no means the only target of BMW’s marketing offensive, but as a city which likes to promote itself as one of the most EV-friendly in the world, it was singled out as a key conquest area.

But why bother? Even in the UK, where there are government grants of up to £5,000 (US$7,500) to buy an ultra-low-emissions car, and the Mayor of London waives the £10 (US$15) fee levied on combustion-engined cars to enter parts of the city on weekdays, the take-up of EVs has been tiny. Sales in 2012 stood at just over 2,000. In a market of more than two million, that amounts to one in 1,000.


Kia Ray EV will be replaced by Kia Soul EV.

Kia says it will sell the Soul EV will be sold globally and will expected to have a range of 200 km and top speed of 140 km/h

Kia Ray EV, one of 184 deployed around South Korean capital.

As of May 24, 15,000 Seoul residents, mainly in their 20s and 30s, have registered for the program.

Camouflaged Kia Soul EV prototypes

Redesigned 2014 Soul will be available as an electric car in selected markets, which usually translates into California and related ZEV-mandate states.


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