What Is BMW Thinking 'Messing' With Electric Cars?

After driving the i3, Peter Cheney of The Globe and Mail likens BMW's electric car initiative to a beautiful, smart, successful woman marrying a high school dropout.

Published: 22-Jul-2014

To understand why the electric car hasn’t taken over the world yet, imagine this:

A beautiful supermodel enrolls at MIT and earns her doctorate. She adds an MBA from Harvard. She patents a brilliant new technology, founds her own company, and becomes a billionaire. Then she marries a school dropout who watches TV in his underwear, eats fast food every day, and has never held down a job. He gains a lot of weight, and gambles away his wife’s fortune. They move to a trailer park.

This couple represents the technical conundrum that is the electric car. The wife is the electric car’s motor: brilliant, efficient and inspiring. And her corpulent loser of a husband is the electric car’s battery – a deadweight underachiever who drags her down.


BMW i3 electric car will have estimated range of between 80 and 100 miles.

NBC News reports the "final price" of the BMW i3 is $42,275 that will be offset by a $7,500 U.S. government tax credit.

Close-up cutaway view of BMW i3 electric drive motor.

BMW i3 will go on sale in US showrooms in the second quarter of 2014. Base price is before any federal or state incentives or $925 destination & handling charge.

BMW i3 electric car will sell for close to price of its competitors after incentives.

Katie Spence thinks the relatively competitive pricing of BMW's i3 electric car is going to present a challenge not just to Chevrolet's Volt, but possibly even Tesla's Model S.


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