What Is BMW Thinking 'Messing' With Electric Cars?

After driving the i3, Peter Cheney of The Globe and Mail likens BMW's electric car initiative to a beautiful, smart, successful woman marrying a high school dropout.

Published: 22-Jul-2014

To understand why the electric car hasn’t taken over the world yet, imagine this:

A beautiful supermodel enrolls at MIT and earns her doctorate. She adds an MBA from Harvard. She patents a brilliant new technology, founds her own company, and becomes a billionaire. Then she marries a school dropout who watches TV in his underwear, eats fast food every day, and has never held down a job. He gains a lot of weight, and gambles away his wife’s fortune. They move to a trailer park.

This couple represents the technical conundrum that is the electric car. The wife is the electric car’s motor: brilliant, efficient and inspiring. And her corpulent loser of a husband is the electric car’s battery – a deadweight underachiever who drags her down.

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