While Harley's LiveWire Remains A Future Unknown, Energica's Ego Is Here & Now
It seems that Harley-Davidson Inc (HOG) has found a tough competitor even before its electric motorcycle — Project Livewire — hits the market. Energica, a company based in the Italian city of Modena, will start offering electric motorcycles to bike lovers in early 2015. Moreover, Energica has identified North America as a key market.
Harley entered the electric motorcycle market by unveiling its first electric motorcycle last month. The company reported disappointing results yesterday due to weak sales in the Americas region. It is now counting on its electric-bike segment to offset the weakening sales of its flagship-bike product line in coming years.
Energica is a subsidiary of the CRP group that is famous for manufacturing customized parts for Formula One, NASCAR, and other racing associations. The group decided to start manufacturing an end-user product and chose electric motor bikes as a category ripe for entry. Ego is the first Italian electric superbike.
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