PHOTO CAPTION: 2015 Audi Q8: reportedly will also get e-tron electric drive.

Audi: 40 Pct of Luxury Cars Will Be Electric by 2030

A report in the Sydney Morning Herald cites Audi as forecasting as many as 40 percent of new luxury cars will be electric models as they and other carmakers play catch up with Tesla.

Published: 22-Aug-2014

Though electric cars represent less than 1% of all new car sales today, in 15 years the market could look decidedly different, especially among luxury automakers. Audi says that by 2030, 40% of all new luxury cars will be electric vehicles, reports the Sydney Morning Herald.

Tesla Motors and the Model S are obvious leaders in the electric car segment now, even taking a bite out of Lexus sales with the fast-selling electric sedan proving popular despite reliability woes. Other automakers, including Audi, are now playing catch up with Tesla, though not all of them are going the pure-electric route. The Audi A3 e-tron is the vanguard of the German brand’s ambitions to add plug-in hybrid and electric versions of every model in its lineup, with a stretched Audi A6 e-tron following up in China. A pure electric Audi Q8 e-tron is said to take aim at the upcoming Tesla Model X as well.

Meanwhile the Mercedes S 500 Hybrid has launched with an exorbitant price tag, but performance nearly as impressive as its fuel economy. The Porsche Panamera E-Hybrid is equally impressive and even more expensive if you can believe it, and some of the most expensive cars in the world (LaFerrari, lookin’ at you) are hybrid vehicles.


Aud A3 e-tron electric hybrid.

The A3 e-tron offers both performance with 0-100 km/h acceleration of 7.6 seconds while also being capable of driving up to 31 miles in electric-mode.

Audi A3 e-tron Sportback has 50km electric range with additional 580 miles of hybrid range.

Starting price on the electric-hybrid with up to 31 miles of EV-mode driving range will be €37,000s.

Audi A3 etron's 8.8 kW battery gives it up to 25 miles of EV range.

Popular Mechanics finds the best part of the plug-in Audi A3 e-tron is the fact that its electric-hybrid drive 'disappears in the background.'


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