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PHOTO CAPTION: Alejandro Agag did the 'impossible', pulling together the teams, the sponsors and venues for the world's first professional electric race series.

Formula E Race Series Generating Lots of Buzz Now

Formula E is positioning itself as not about the fastest or the noisiest, but as concerned about who is doing things that are better for the environment.

Published: 11-Sep-2014

Alejandro Agag, the man leading the world's first all-electric car racing series, laughingly describes himself as an 'old petrolhead' who likes a bit of noise.

The joke stops there, however. The 43-year-old chief executive has silenced the doubters who only two years ago were questioning whether he could turn his 'Formula E' plans into reality and next week he hopes to show he is on to a winner.

The first race, or 'ePrix', will be held in Beijing on Sept. 13, sanctioned by the International Automobile Federation and broadcast around the world, and Agag is smiling at how perceptions have changed.

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