PHOTO CAPTION: Sand bike co-developed by designer Philippe Starck and French cycle-maker Moustache Bikes

Philippe Starck Debuts Collection of Electric Bicycles

French designer Philippe Starck, in collaboration with Moustache Cycles, develops a like of e-bikes based on Bosch's new mid-motor system.

Published: 11-Sep-2014

The multi-gifted French designer Philippe Starck has unveiled four specialised bicycles for four uniquely demanding environments.

Starck’s MASS collection (that’s Mud, Asphalt, Sand and Snow), broke cover on 27 August at Germany’s Eurobike 2014 bicycle trade fair. Along with the bikes, the collection includes a range of complementary gear — colour-coordinated helmets, gloves, glasses and backpacks.

The stylish two-wheelers, created in collaboration with French cycle-maker Moustache Bikes, include electric-motor assist systems and a laundry list of high-end components, and each incorporates features intended to help the rider conquer its respective namesake environment. Said Starck: "I wanted the bike to be able to go over all kinds of terrains and especially infinite and poetic territories."


Lishen's VP wasn't the only dignitary at 2013 Eurobike. Germany Chancellor Merkel inspects a Winora e-bike.

Lishen's executive vice president Richard Liang attended the 2013 Eurobike show with the mission of investigating the electric-assist bicycle market.

Falco HX electric bike equipped with 750W motor, battery and throttle control.

Three-component, universal kit includes 750W 5-Phase motor with built-in controller, 11.6Ah lithium-ion battery and choice of thumb or twist throttle.

E-bike sales grew 15 percent in France in 2012, while regular bicycle sales dropped 9 percent.

Electric-assist bicycle sales in Germany are expected to grow 13% in 2013, with their market share growing all around Europe.


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