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Bill Ford Jr Returns to TV Spot to Pitch Company Innovations

Third quarter losses and fierce competition for American car and truck buyers, prompted the automaker to launch a corporate-wide campaign last month to reposition Ford Motor as a leader in innovation and cutting-edge energy policies.

Published: 20-Oct-2005

Ford Motor Co. Chairman and Chief Executive Officer Bill Ford will appear in a national ad campaign that is slated to kick off today and trumpet the automaker's commitment to build innovative and environmentally friendly cars and trucks, such as those powered by hybrid gasoline-electric engines.

It's the first time Ford has appeared in company ads since 2002, when he talked about the automaker's heritage, philosophy and product quality.

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While Ford is having trouble getting hybrids to American buyers, in the UK, Ford cars average 20-40 mpg more than their US counterparts.

Ford's next hybrid will be the Fusion slated to be introduced in 2008, along with the Mercury Milan Hybrid.

Automakers are betting that rising gasoline prices will continue to push consumers toward more environmentally friendly vehicles, even if smaller cars might lead to smaller profits. 2007 Honda Fit introduced at North American International Auto Show.

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